The “World Class” campaign was created in spring 2011 to increase awareness of and preference for the Fremont-Rideout Health Group and its range of services centered around Rideout Memorial.
The first phase of the campaign comprised full- and half -page color ads in Yuba-Sutter’s daily newspaper, the Appeal-Democrat, flighted daily over the course of four weeks.
Week One: March 6-12, 2011