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Rideout Cancer Center, in partnership with UC Davis Health System Offer Public Tour of the Expanded Rideout Cancer Center
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Hospice Announces Volunteer of the Year
Fremont and Rideout Hospital Auxiliaries Holds See’s Candy Fundraiser
Holiday Hoops Classic: 3 on 3 Basketball Tournament A Fundraiser for the Rideout Foundation
Holiday Hoops Classic: 3 on 3 Basketball Tournament A Fundraiser for the Rideout Foundation
Rideout Health Announces New Senior Vice President and Chief Quality Officer
Healthgrades Names Rideout Health Among Best in U.S. for Gynecological Surgery
Rideout Hospital Receives American College of Cardiology Foundation’s NCDR® ACTION Registry® GWTG TM Silver Performance Achiev
Rideout Memorial Hospital and Specialists On Call Now Delivering 24/7 Emergency Telepsychiatry Service in California
Rideout Health Celebrates Supportive Presence: Pastoral Care Week 2012
Rideout Health Greets Flu Season with Prevention Tips and Clean Hands Campaign
Rideout Health Reassures Patients About Rare Meningitis Outbreak Elsewhere
Free Community Health Education Classes
FREE Lymphedema Program
Healthgrades Names Rideout Health Among Best in U.S. for Gynecological Surgery
Rideout Hospital Receives American College of Cardiology Foundation’s NCDR® Action Registry® GWTG TM Silver Performance Achie
Rideout Health Launches "Progression in Practice" Program for Nurses
Rideout Health Announces New Alliances to Extend Resources for Primary Care, Home Health and Hospice Services
Fremont-Rideout Health Group is Now Rideout Health
Royce F. Calhoun II, M.D. Joins Rideout Health
Janice H. Frank Scholarships Awarded
Fremont-Rideout Offers Tips on West Nile Virus and Meningitis
Healthgrades Names FRHG Among Best in U.S. For Gynecological Surgery
Fremont-Rideout Health Group Names Director of Critical Care
Dance With Our Stars Results
Have the Time of Your Life at Dance With Our Stars
The 12th Annual Valley Muffler Car Show
FRHG Celebrates National Hospital Week
National Nurses Week
Fremont-Rideout Hospice Tribute Set for May 20
Revolutionary Vein-Viewing Technology Comes to the Fremont-Rideout Health Group
National Medical Transcriptionist Week
Cancer Center receives prestigious designation
National Medical Laboratory Professionals Week
Lymphedema Program for Breast Cancer Survivors
FRHG Recognizes Physicians on National Doctors’ Day
G "Will" Morrell-Stinson Awarded Janice H. Frank Scholarship
Fremont-Rideout Cancer Center FREE Programs and Support Groups
Introducing the 2012 Fremont-Rideout Teen Leadership Council
Fremont-Rideout Health Group Breaks Ground on $225 Million Expansion
Fremont-Rideout Health Group Thanks its Dietitians on Registered Dietitian Day.
Penn Valley Fire Department Ambulances to Be Equipped with Wireless EKG Machines
Announcement of New Rideout Perioperative Manager
Have a Ball at the Helping Hands Bowl-a-Thon March 31
9th Annual Bless Your Heart Walk & Health Fair
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Fremont-Rideout Health Group is Now Rideout Health

Yuba-Sutter's Largest Healthcare Provider Streamlines Name and
Aligns Services Under Single Historic Brand

Rideout Health is the new name and umbrella brand for the Rideout Health Group, the largest healthcare provider and non-government employer in Yuba and Sutter counties. The new name was rolled out to Rideout Health's staff in an electronic "reveal" at 12:01 a.m. today.

The naming re-alignment comes as the non-profit is midway through construction of an expanded regional medical center in Marysville, anchored by Rideout Memorial Hospital and prepares for the opening of the expansion of its Cancer Center, operated in partnership with the UC Davis Health System.

The name was selected after it was the clear winner in a series of community surveys conducted in late 2011; members of the public as well as physicians, donors, board members and elected officials were invited to weigh in. "We were gratified to see how important the Rideout legacy is to the community," said CEO Terri Hamilton. "The Rideout name keeps us rooted in our history and mindful of our mission, while the streamlined brand is more easily paired with both clinical and business partners to expand healthcare resources for our patients."

During the transition, the legal name of the non-profit corporation will remain as before, with DBAs established for its various components, most of which will be renamed with the Rideout brand: Feather River Urology, for example, becomes Rideout Urology; Feather River Pain Management, Rideout Pain Management; Sierra Medical Equipment & Supplies becomes Rideout Medical Equipment & Supplies, etc. As new joint ventures and affiliations are developed 'Rideout' will be included in the various name.

Exceptions to the new naming protocol are several with a strong established presence in the community. Facilities on Rideout's senior living campus will retain their current names — The Fountains, The Courtyard and The Gardens — and Fremont Medical Center, which in future will be converted into offices for primary care physicians and outpatient support services will become known as Fremont Medical Plaza, by Rideout Health. The women's health and maternity services currently housed at Fremont will relocate to its own two-story unit in the new hospital building in 2015. Requests for proposals for the reconfiguring of the Fremont facility, which will include expanded parking, will be issued to construction companies this fall.

The familiar quails, appearing in the healthcare group's logo for more than two decades, remain part of the new brand, growing from two to three in number to represent the young, adult and senior patients served by Rideout Health. A print, online and TV advertising campaign featuring the new brand will begin running after Labor Day. TV spots will include a new song, "I See Your Spirit," commissioned by Rideout to be its corporate anthem.

The transition to the new name and logo will take place over the course of the next year; to conserve both money and the environment, branded materials will be replaced only as existing supplies are depleted.

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